Shopify Product Filter App: AAP® SEO Product Filters

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WARNING:  EVERY other Shopify product filter app on the market either BLOCKS your filter pages from the search engines altogether (most do this incorrectly) or they cause MASS DUPLICATIONS of your root collection pages.

Our Shopify Product Filter App (AAP® SEO Product Filters) is the only product filter tech in the world that allows you to FULLY OPTIMIZE Collection and Sidebar Filter Pages.

This private and exclusive app UNLEASHES 100’s if not 1000’s more high-converting landing pages in the search engines. Perfect for stores with large inventories and complex filtering requirements. A typical store with 50 collections and 20 filters in the sidebar will have an additional, 950 pages in the search engines, fully optimized – 1900% increase in organic visibility in weeks.

Our unique Shopify Product Filter App technology is the only one of its kind in the world. Unlike every other product filter app available in the app store, which ‘block’ filter pages from the search engines altogether, our advanced product filter technology unleashes 1,000’s of additional pages in the search engines, without causing one single keyword, metadata, or content conflict. This INSTANTLY SUPERCHARGES your organic visibility in the search engines.

The internet is so competitive, so why would you want to disadvantage your Shopify store by blocking 1000’s of high converting lading pages from the search engines altogether?


It’s fair to say that every store needs to compete organically in the search engines. Because our unique Shopify tech unleashes your filter/tag pages in the search engines fully optimized [unlike every other app that blocks them], your organic visibility is INSTANTLY supercharged. Take a look at how much in these scenarios:

50 Collections & 20 Sidebar Filters – if your Shopify store has 50 collection pages with 20 sidebar filters on each page – your organic visibility will increase by nearly 2000%.

50 Collections & 10 Sidebar Filters – if your Shopify store has 50 collection pages with 10 sidebar filters on each page – your organic visibility will increase by 1000%.

These collection page filters are uniquely optimized, finally allowing Shopify merchants to tap into high-converting search phrases that include BRAND, PRODUCT, TYPES, COLORS & SIZES. Until now, this simply hasn’t been possible in Shopify. The filters are built-in to our technically advanced Shopify themes for SEO and are included in the price saving you $1000’s every year.

What’s the Problem With Shopify’s Product Filters & Tags

Because Shopify product filter page URLs are not editable or accessible, you’re left with a substantial amount of duplicate and conflicting collection page URLs, metadata, and content that seriously harm organic performance in the search engines.

A typical retailer will need to sell products by ‘brand’ and by ‘product type’. These products will come in various sizes, colors, materials, and brands, etc. Unlike other e-commerce platforms, Shopify’s product and collection page filters and tags are created dynamically. Shopify’s ‘meta fields’ editor allows you to optimize the Meta Title, but it doesn’t allow you to edit the rest of the on-page SEO elements such as the H1 Tag; Meta Description Tag, indexable content, and the Alt= Tag. etc. As a result, all Shopify theme and filter app developers deal with these conflicts in one of 3 ways.

#1 – Blissful Ignorance of Product Filter Issues

An extremely large percentage of Shopify designers and App developers are blissfully ignorant of the need to not create duplicate and conflicting collection page URLs. They’ll be blissfully unaware that creating Shopify Collection page filters causes mass duplication penalties that will seriously damage a site’s ability to rank in the search engines.

#2 – Block The Duplicate Pages From the Search Engines Entirely

The best-selling Shopify apps for product and collection page filters deal with the collection page duplicates by blocking them from the search engines entirely with a ‘canonical tag’ back to the root collection page. This means that every filter page URL on the site is blocked excluding 1000’s of potential revenue-generating pages that could be crawled, indexed, and ranked in the search engines.

Last month in the UK alone there were 880 searches for ‘dresses size 12’, not to mention 1000’s of additional searches there were for sizes for 14, 16, and 18, etc.

Imagine how many pages other pages are being blocked from the search engines and how much traffic you are missing out on if you consider every filter URL on every collection page.

#3 – JavaScript Shopify product filters – not one of the most common solutions being used for sidebar filters, again, these are great for UX but terrible for the search engines as they don’t generate any URLs whatsoever. The store’s ‘collection’ and ‘product’ pages are therefore the only pages that can be optimized, missing out on a vast amount of potential traffic.

Up until now, there have only ever been 3 options for Shopify store owners but now there’s a 4th option with our unique product filter app.

Q – What Do Our Shopify Product Filters Do?

Our unique product filter technology fully optimizes filter and collection page URLs completely eliminating keyword and metadata conflicts. As a result, these URLs can be unleashed in the search engines so that they can be crawled, indexed, and ranked as normal pages to help you maximize your organic visibility, rankings, traffic, and revenue.

Shopify Product Filter App - Filters - 02

Unlike any other solution or attempt we’ve seen, our technology allows you to create the most technically optimized filter pages ever possible with Shopify, significantly improving your Shopify SEO and organic visibility. They allow you to create:

  • Unique, optimized URLs
  • Unique, optimized meta titles [different from H1’s]
  • Unique, optimized meta descriptions
  • Unique, optimized on-page SEO content
  • Unique, optimized alt=tags

I’ve seen a few attempts at the odd word different in the ‘meta title tags’ but none anywhere near the advanced level that AAP® Product Filters offer.

How Do Our Shopify Product Filters Work?

Our Shopify product filters work like normal sidebar and collection filters from a UX perspective, but unlike every other product filter app on the market that BLOCK these pages from the search engines altogether, our filter pages are optimized like normal static pages so that they are crawled, indexed and ranked like normal static pages.

  • Notice the URL /mens-hoodies
  • Notice the H1 ‘mens hoodies
  • Notice the unique content ‘mens hoodies’.

Notice what happens when we now click the color BLUE filter in the sidebar.

URL is now mens-hoodies/blue

  • H1 is now ‘Blue Men’s Hoodies
  • On-page SEO content is now ‘Blue Mens Hoodies

Now let’s look at the important ‘off-page’ technical SEO factors:

AAP SEO Product Filters Metadata
  • Unique meta title tag ‘Blue men’s hoodies’
  • Unique meta description ‘Blue Men’s Hoodies…..’
  • The URL /mens-hoodies/blue ‘self canonicalizes’ allowing Google in

And finally, the optimized image alt=tag:

AAP SEO Product & Collection Page Filters

No other theme in the world can do this apart from ours and has only recently launched. You can see the technology in action here on a major UK shoe retailer and an independent fashion retailer here.

The technology can be applied to up to 8 filter types in the sidebar and unlimited sub filter types which give you so much potential to increase your organic visibility in the search engines.

Our unique canonical programming technology completely eliminates ALL duplications across your store and typically increases your organic visibility by 1500%.

PLEASE NOTE: – This product filter tech is NOT AVAILABLE in the Shopify App store as it requires manual input, planning, configuration, and installation by our team of Shopify SEO experts, and, this tech currently only works with our own themes as its ‘built-in’ technology.

You can either upgrade to these if you are already using our new Shopify OS 2.0 theme called RankHigherTheme® or they are already included in our ULTIMATE Retail Growth 2.0 Service.

I help established e-commerce brands scale organically by 6 or 7 figures within 12 months using our world-exclusive Shopify technologies and brilliant content marketing strategies.

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