Are You On Google's Honeymoon Or Just Playing In The Sandbox?
Google comes up with some weird and wonderful terms for dropping a website's rankings suddenly, but it is no laughing matter. There are a number of less-than-normal reasons a sudden drop can happen and knowing the potential reasons may help you to fix it, or to understand why you will not be able to.
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The Potential Of Online Coupon Marketing
As everyone involved in online marketing is aware, increasing brand awareness and maximising sales are two very important factors for all businesses. Apart from the usual forms of digital marketing (website optimisation, blogs, social networking etc.) many businesses are now signing up to promote themselves and their products via coupon websites.
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SEO Benefits of Using Yahoo! Answers?
Could using question and answer sites like Yahoo! Answers help with your online marketing campaign?
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How To Write A Good Blog Post & The 'Mini Skirt' Rule
What makes a great blog post? There are many answers to that question and one is to use the mini skirt rule: "Make sure you have enough to cover the topic, but keep it short enough to stay interesting!"
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Microsites & SEO: Quantity Or Quality?
If your business operates more than one company or sells more than one brand, you may currently have more than one website or a main website and separate 'satellite' or 'micro-sites.' At one time, this would have given you the opportunity to create some links between the sites and to target more keywords by spreading them across several sites in order to improve your rankings.
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Going Places? Try Google Places
Nobody would turn down the opportunity of getting their business listed on the first page of Google for free, would they? However, many are turning down just such an opportunity by not using Google Places.
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Themed Link Building Campaigns: The Secrets of Success
Themed link building campaigns are needed more than ever these days, especially after the recent algorithm changes made by Google.
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SEO and the Importance of an Internal Linking Structure
Internal Linking Structures; Most business owners and marketers understand the important of unique content and link building when it comes to search engine optimisation (SEO). However, the importance of internal linking structure is still a lesser known but vital ingredient in a successful SEO strategy and improving the visibility of your website. A huge investment of time and finances is spent on external link building exercises, to encourage search engines like Google, Bing and Yahoo to place your site high on the search results. However, in the competitive online world, a big difference to SERPs can also be made through developing the internal structure of your website. Looking at page depth is very important.
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The Importance of SEO
A shop can have the most elegant premises and an enticing window but if it is placed somewhere with scarce passing trade, it will struggle to become a profitable business. Likewise, you can have the most beautiful and user friendly website with great products and services on offer but if the website struggles to get visitors, it can really hit your bottom line. Paid search can help to drive visitors to your website but you will be paying Google for every click through that your website receives. There is also evidence that internet users have developed an 'ad blindness' to the paid search advertising and skip straight to the organic search results.
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