Womens Fashion SEO & PPC Case Study: Bows Boutiques


Bow’s Boutiques are a multi-million pound turnover women’s online fashion brand with stores in both Hertfordshire & Essex. Disheartened with the level of online growth they had achieved over the last couple of years with their existing SEO – Bows Boutiques approached us after learning of the fantastic results we had achieved for another well-known 8-Figure fashion brand ‘Pink Boutique’.

The Challenge

The challenge was to maximise organic revenue growth. Bows Boutiques had worked with a number of other agencies and had been completely unsatisfied with the results achieved.

Creativity & Implementation

A high-level ‘technical’ SEO audit identified a significant number of ‘critical’ issues with their ageing e-commerce platform that were preventing thousands of pages from being crawled; indexed & ranked as high as they could be. We technically aligned their platform with Google’s algorithms, quality guidelines, best practices and ranking factors as best we could to ensure each section of the site was able to be indexed, crawled and ranked as high as possible. Large fashion sites have products in multiple collections and ‘new in’ and ‘sale’. Mix in product filters for colours, sizes and product type and you have a complex technical SEO problem to unravel – But, we fixed this!

Product feed optimisation and a complete restructure of an existing Google Shopping campaign was essential for us to optimise paid search performance at a product level. A new ‘bid management’ strategy enabled us to significantly increase ‘impression share’ on high performing product types on the site which now controls ‘budget wastage’ to an optimum level across all devices.


Within 12 months we had helped Bows Boutiques achieve a substantial 7 figure organic revenue growth. The proof is in the results:

  • 144% Organic Search YOY Revenue Growth
  • 118% Overall Site Revenue Growth


“Working with Kristin and the Integrity Search Team has already elevated our success across all channels within such a short period of time. We are confident the growth will only continue to excel and are very happy to be trusting our business to such a professional and hands on company!”.

Ozay Osman – Director