Home Furnishings SEO Case Study: Skandium


Skandium are the UK’s leading supplier of modern, contemporary Scandinavian lifestyle products for the home, outdoor, soft contract and hospitality industry. They house four very prestigious stores in the heart of London including; Marylebone; Town House; Thurloe Place & a Republic of Fritz Hansen Concept Store. However, they were not content with their previous year on year growth – and as a result, we were asked to take over from their previous SEO agency.

The Challenge

With already a multi-million pound online annual turnover – we were challenged with achieving a higher year on year ‘organic’ revenue growth than the previous SEO agency had delivered.

Creativity & Implementation

A high-level ‘technical’ SEO audit identified a significant number of ‘critical’ issues with their existing Magento platform that were preventing thousands of pages from being crawled; indexed & ranked as high as they could be. A whole new ‘keyword map’ constructed by our in-house team offered huge opportunities for increasing visibility and organic reach. We aligned their Magento platform with Google’s algorithms and quality guidelines to the maximum a Magento platform allows and are continually optimising the rest of their site against Google’s 200+ known ranking factors, cleaning up a toxic link profile and acquiring higher quality links.


With the campaign still in its infancy – we’re both delighted with the results our hard work and expertise have achieved so far. We started working with Skandium in July 2017 and by the middle of March 2018 we had achieved the following impressive results:

  • 31% Organic Search YOY Revenue Growth


“At a time of many simultaneous developments on our site, the team at Integrity Search understood our requirements from the very first day and some of the main challenges we had have been improved considerably. So far, I’m happy with the active hands-on approach and results should keep following.

JUAN CASTELL – E-commerce Manager