We are certain that you don’t need us to tell you that the online retail landscape is extremely competitive! It is no longer enough to provide the most affordable deals or the best products, and driving valuable traffic to your store is only half the story. If you don’t know how to effectively convert your visitors into customers, you are always going to struggle to establish yourself as a serious contender within your niche.
But at a time when there is so much competition, how exactly should eCommerce store owners approach the process of developing a powerful and effective conversion strategy? Although there is certainly no one size fits all approach, social proof apps can be enormously beneficial in a variety of different ways.
What is social proof?
We are more likely to perform a specific action if we can see other people around us are taking a similar action. So, by displaying notifications detailing how many people are currently browsing your site, the products that your customers are adding to their shopping carts, and how many people have purchased from your store in the last 24 hours, you will find it easier to encourage prospective customers to also purchase from you.
Because they will see that your store is a hive of activity and you should be viewed as a legitimate and trustworthy business selling products and/or services that will enhance the lives of customers in some way.
The power of social proof is immense and the good news is that there are a range of tools you can use to enhance your credibility, boost brand recognition and drive additional sales and conversions. So, let’s take a closer look at what some of the most popular social proof apps have to offer.
- Bizzy Social Proof
- Fomo Social Proof
- Sales Pop Up & Countdown Timer
- MPS Sales Notification
- Powr Hit Counter
- Sales Pop Up
- Fera Social Proof
- ProveSource Social Proof
- Proof Factor
1. Provely ***RECOMMENDED***
Sales and lead notifications displayed in real-time are ideal for stores with significant streams of traffic. Notifications that are set to rotate over a specified period of time will deliver meaningful results for medium volume sites, whereas notifications that display past sales and lead notifications will help start-ups and small volume sites to establish themselves as serious contenders within their niche.
Store owners can choose to upgrade to pro or ultimate plans, which include additional widgets and personalised sale and/or lead campaigns.
Price: From $17/month or $97/year
Fomo Social Proof has a user-friendly and highly intuitive editor pre-loaded with themes designed to convert. In addition to facilitating the integration of a variety of apps including Mailchimp and Instagram, this helpful plugin crunches billions of individual data points to provide valuable insights that will help you to make important optimisation decisions to boost sales.
Fomo Social Proof displays product reviews, recent orders and a range of other customer behaviours directly on your storefront, illustrating to your potential customers that other consumers already trust your brand. ROI information can be sent directly to relevant team members via Slack or Google Analytics, and tailored Page Rules can be set to curate very specific browsing experiences for your audience.
Price: From $19/month. 14-day free trial.
***Rating: 4.8/5 (199 reviews)***
Marketed as a 1-click conversion booster, Hopify aims to immediately create a sense of scarcity and urgency that will encourage prospective customers to purchase from your Shopify store.
In addition to being fully mobile and desktop responsive, you are free to create your own custom notifications to fit with the aesthetic and vibe of your store, which will contribute to a cohesive brand image.
Price: $6.99/month. 2-day free trial.
***Rating: 4.8/5 (119 reviews)***
Believing that Shopify eCommerce store owners should be leveraging the power of the fear of missing out (FOMO), Sales Pop Up & Countdown Timer displays real-time orders to site visitors which creates an immersive experience of a real-life retail environment.
Manual order notifications can be integrated if your store also drives sales from other sources, and the countdown timer is an effective way to promote special deals and create urgency among your prospective customers. This intuitive tool instils confidence in your potential customers by illustrating that you are an established business with a steady stream of happy customers.
***Rating: 4.8/5 (186 reviews)***
MPS Sales Notification uses real-time notifications to enhance your store sales. Particularly adept at making your shop look and feel like a busy retail environment, this intuitive tool displays a notification whenever an individual adds one of your products to their shopping cart or proceeds to make a purchase.
Notifications are highly customisable, allowing you to exclude entire orders or specific products. Pop-ups can be adjusted to ensure they do not overlap any important store content, and conversions can be seamlessly tracked using Google Analytics and UTM parameters.
Price: Free plan available
***Rating: 4.9/5 (453 reviews)***
This easy to configure tool allows you to seamlessly track site visits to showcase the popularity of your Shopify eCommerce store. The counter can be customised to suit the aesthetic and vibe of your store using borders, backgrounds, fonts and custom animations.
Price: Free plan available
***Rating: 4.4/5 (42 reviews)***
Nudgify is highly intuitive and will select the most effective messaging for each page on your Shopify store. As Nudgify is continually optimising, you won’t need to keep checking in on your performance as notifications can be set up and left running for as long as you want. If you don’t want to rely on suggested notifications, this tool also facilitates the integration of fully customised notifications designed by you.
These notifications work hard to positively influence potential customers who might be hesitating and effectively convert them into buyers, thus increasing conversions and reducing your bounce rate. From displaying how many items are in stock to illustrating how many customers are currently browsing what you have to offer, effective notification placement will also reduce cart abandonment rates and increase sign-ups.
Price: Free plan available
***Rating: 4.6/5 (17 reviews)***
The development team behind Sales Pop Up recognise that new stores can struggle to attract customers willing to take the plunge and make a purchase rather than opting to stick with more established brands. This hesitancy can result in increased cart abandonment and high bounce rates. The range of customisable notification options within this useful tool has been designed to motivate visitors to buy from your store by capturing their attention and providing them with all the information they need to know to trust in your brand.
New features include an integrated countdown timer and stock level monitoring, which will further help to create a sense of urgency and communicate to your prospective customers that now is the best time to make a purchase.
***Rating: 4.6/5 (1368 reviews)***
Facilitating the display of reviews, customer purchases, recent visitors and testimonials, Fera Social Proof enhances the credibility and trustworthiness of your brand in myriad ways. The drag and drop platform makes integration seamless, and a selection of customisation tools allows you to create notifications that aesthetically match the look and feel of your store.
Allowing you to capitalise on existing traffic, secure more conversions and drive additional revenue, Fera Social Proof will never bombard your prospective customers with unsightly pop-ups. Additionally, A-B testing capabilities and advanced analytics integration will ensure that your business is capitalising on the power of social proof at every point throughout your customer journey.
Price: From $9/month. 30-day free trial
***Rating: 4.9/5 (2634 reviews)***
Recognising that social proof is often the best tactic to enhance conversions, ProveSource Social Proof can be used to transform your digital storefront into a vibrant place that motivates prospective customers to complete their buyer journey. Rather than displaying potentially intrusive pop-ups at every opportunity, this tool instead uses nudges to capture attention without negatively impacting on the overall look or feel of your store.
Cross-selling and upselling automation capabilities will further enhance sales by providing your audience with the right information at precisely the right times. As soon as you have installed this helpful tool, it will begin pulling recent orders and displaying social proof to your visitors. Your store will immediately feel more dynamic and your prospective customers will begin to place more trust and interest in your brand.
Price: Free plan available
***Rating: 4.9/5 (145 reviews)***
Social proof captures attention and establishes trust in ways that cannot be replicated. Proof Factor taps into this by displaying authentic sales in real-time to increase the sense of urgency your prospective customers feel when deciding to make a purchase from your store. This versatile tool will also help you to capture leads by sending cart abandonment emails and coupon codes to prospective customers you have yet to convince or convert.
Additionally, Proof Factor also allows you to leverage gamification, which can provide an interactive experience that your audience will find engaging and unique. In addition to incentivising purchases, these features will enhance the confidence your audience has in your brand by illustrating that you care about meeting the needs, wants and desires of your customers. Making customers feel special will communicate that you value them, which will provide the additional level of reassurance they need to convert from a prospect into a paying customer.
Price: Free plan available. 15-day free trial
***Rating: 5.0/5 (106 reviews)***
Integrating one of these apps into your Shopify store will allow you to immediately begin benefiting from the power of social proof. Not only is the installation process largely seamless, but your store should also start to see the benefits of increased conversions within minutes.
At a time when making the most of every potential lead is imperative to both the short and long term success of your business, now is the time to explore the full potential of social proof to ensure that your business remains head and shoulders above your competition.